Poster Research

To promote a film well, there are many conventions that are needed to promote the film well. Conventions to promoting it are in the media, for example magazines or posters. I am creating a poster and I have been researching different film posters that represent well with my horror genre and the type of film I am doing. I have chose three film posters which I like and feel represent well with my media film. I have chosen a scream 4 poster, Halloween Resurrection and The Amityville Horror.

For the first poster I have analyzed is scream 4. I feel this is a very simple but good designed layout. This is because there is little on the page and I feel there doesn’t need to be. This is because the scary mask which a lot of horror fans will be aware of will understand and know what film this is straight away. Also there is a house style and house colour involved here as the scream masthead has been used throughout the four films and it is used here. The layout is very simple there is a morel story to the film which should be remembered which is catchy this is placed at the top saying “New Decade, New Rules.” The masthead is place towards the bottom, and the date of when the film is coming out is also shown at the bottom. Also I like that there is a very basic colour scheme of just three simple but very effective colours of black, white and red.

For the second poster this is Halloween Resurrection. This is also I feel a very simple but effective layout. This I feel is slightly similar to the previous poster I analyzed as I feel the main image is very similar. But this is different as this mask is slightly different as horror fans would be able to tell the difference from the Scream mask to Michael Myers mask. I feel the morel catchphrase in this poster is more effective as It is going across his mask. The masthead is placed at the bottom of the poster also the date of when the film is coming out. I feel this is a good poster but I feel that it is not as classy looking than the scream mask.

For the final poster I am going to analyze is The Amityville Horror. This I feel is a very much different poster compared to the other two I have analyzed. The main image is different as it is an image of a serial killer walking to a house. This I feel is a good image for what I could possibly do for my final poster for my film. The morel catchphrase is at the top of the page. The masthead is placed just below the serial killer towards the bottom of the page. At the bottom there is all the credits from the producers, people in the film etc. I feel the colour scheme isn’t as good as the previous to as there are to many colours what I feel don’t promote the poster and film well. Also another problem in this is there is no date when the film is coming out. I feel this is vital as this would make people know when they can go to the cinema to watch it.

Overall I feel that the scream poster is the best poster as I feel that it is simple and effective, very similar to what I want to do for my final poster. I like the colour scheme and I feel this is enough advertising for the customers to know what film it is.