How effective is the combination of your main product and ancillary texts?

I think that the combination of all three media products we have made and the ancillary text are strong. The three products together are much stronger than if they are all separately sold. The three products we made were a film trailer, a film poster and a film magazine. We made a film

poster so that this can be sold on billboards or walls or bus stops, this was made to promote the film so that more people can watch this. We made a film magazine so that this can be sold in shops so customers will buy this and read our magazine. On the magazine we have put images of the film on the front with the title font on there too so they notice this. We did research on ways to get all three products similar so that they can sell and customers and our target audience will know that it is our movie trailer. This is called synergy and this is where two or more in our case three products merged together so that they come out as one result. In the media industry all films that are released they make sure that there promotional pack has great relevance to their final product.

For our promotional work we decided to keep the same theme to the film trailer for both the poster and the magazine. We did this so that the target audience and other audiences can link this well and them then know that this is “insomnia”. We used the same font for both the magazine and poster, this is important as the target audience will then understand that this is “insomnia movie.” We have kept the same style of images throughout the film and the ancillary texts. This is a dark bleak image which is used throughout the trailer and is also used in the texts.

As you can see below on the left is our magazine cover and the right is our film poster. As you can below they both have the same background image. Also the colour scheme is the same. The main title of the film and the font is used both for the poster and the magazine. On the magazine this sticks out as this is the house font for the movie and this will be used everywhere on magazines posters etc when advertised.

As you can see here also that the caption from our film trailer says “evil has a destiny” this is the same as our catchphrase which we have used for the poster which is also shown below. We have used this as if the audience has watched the film and they remember the captions they will remember this one because they have read this before on the poster or vise versa as they have seen the film trailer before and read this then they have seen this on the film poster. Also this caption is used towards the ending of the film when the climax is occurring so most of the audience will remember seeing this.